There was a time when a teaser in the comics world was a well-thought out piece of art that contained clues to future storylines and outcomes buried within the image itself. That took place in the far-flung, long forgotten time of 5 years ago.
Now, we get one word. On an essentially blank page. And we get about 75 of them a day.
In a world where we get teaser trailers for movie trailers, I guess the outright abuse of the teaser system by comic book companies shouldn’t surprise anyone. My issue with them is threefold:
1.) A single word on a (relatively) blank page does nothing to interest me anymore.
2.) With 127 teasers being released a week, it’s really hard to sort through the ones that are going to mean something.
3.) Within minutes of the teaser’s release, “news” sites have usually confirmed what they mean, which books they apply to and thus negated the existence of the teaser that I’m sure some intern worked really hard on for 15 or 20 minutes.
So, let’s collectively, as a community, let Comics Companies know that they don’t need to tease us. Given the solicitation cycle as it is, the in-house ads, tweets and blogs, we’re more than ready for the money shot.
Today’s Top 10 comes to us from Richard Clark:
Born in a crossfire hurricane (actually Cleveland, OH), Richard P. Clark’s illustration career began in 1993 while still an undergraduate at The Columbus College of Art and Design. Since then, he’s worked for a wildly varied list of clients in several industries-among them HBO, Playboy, The Wall Street Journal and Alcoholics Anonymous. He’s been finding work again in the Comic Industry, including a recent job for Dark Horse providing finishes over Darick Robertson’s breakdowns for The Guild-Vork comic. He’s hoping this recent turn into the comic lane sticks as there are literally scores of stories he’d like to unleash on the world. Mr. Clark currently resides in Upstate NY after a 10-year tour of duty in Brooklyn with his wife, daughter and a goofy dog named Barnaby.
Enjoy the week, friends! See you back here Friday!